Graphic designer & art director
based in San Francisco, CA.
Currently at Apple, Inc.
The Victor Athletics brand is meant to evoke nostalgia. The knits are inspired by 70’s streetwear - and the design should feel the same. For this reason I chose newsprint with vintage inspired ad layouts as a vehicle for communicating the story of the brand.
The Victor Athletics Club newsletter was designed as a takeaway item for customers new and old who visit the shop. The digital book (victorathletics.com) further communicates the brand's vision.